Author: Emily Howard

The 2026 CPIA Leadership Conference Is Going All-In on AI

The 2026 CPIA Leadership Conference is bringing one of the most practical and forward-thinking AI-focused programs ever assembled for the commercial painting industry. This is not a generic discussion about technology — it’s hands-on, contractor-focused education built to help companies improve operations, increase efficiency, strengthen profitability, and gain a real competitive advantage.Throughout the conference, attendees will experience AI-driven keynote presentations, contractor-led case studies, operational deep dives, and peer-to-peer discussions centered on how AI is actively transforming commercial painting businesses right now.One of the signature highlights of the conference will be a powerful Day 1 session led by Susan Frew, a dynamic entrepreneur, business strategist, AI innovator, and nationally recognized speaker known for helping companies bridge the gap between emerging technology and real-world business execution.Frew specializes in helping businesses eliminate operational inefficiencies, improve internal communication, automate repetitive tasks, and create scalable systems using practical AI tools. Her presentation is specifically designed for business owners and operational leaders who want to understand how AI can immediately impact estimating, scheduling, project management, communication, recruiting, documentation, workflow systems, and overall company productivity.Her high-energy, two-hour workshop will combine keynote-level inspiration with an interactive, hands-on working session that gives attendees actionable takeaways they can begin implementing immediately.Participants will learn how to:• Identify operational bottlenecks and areas of friction within their business• Utilize AI tools to improve efficiency and save time across departments• Streamline communication and internal processes• Create structured workflows and automation systems• Reduce administrative overload for leadership teams• Develop a practical 90-day AI implementation roadmap• Position their companies to stay competitive in a rapidly evolving marketplaceUnlike many AI presentations that remain conceptual or overly technical, Frew’s session is built around practical execution and measurable business outcomes. Attendees will leave with real strategies, real tools, and a clearer understanding of how AI can help their companies operate smarter — not just faster. Click here to register for the conference. 

AI in Estimating

There is no universal roadmap for AI adoption. Different companies will do things… well, differently.  And that’s A-OK. The important thing is that you don’t let the wildness of the AI frontier scare you.We've seen contractors moving quickly from curiosity to active implementation of AI estimating tools across the commercial painting industry. To help those who either haven't started or might be feeling stuck on their journey, we interviewed some contractors who have safely arrived on the other side to gain some insights, some findings, and some words of warning. Here are some key findings. (The full article appears in the most recent issue of Commercial Painting Magazine.)Right SoftwareChoosing the right software is one of the biggest hurdles that contractors face. A strong needs assessment, research, and considerations of current software were noted as important legwork when making this important decision.Service Contracting Solutions in Florida implemented Kreo in July 2025, after a full year of evaluating software options. The process began with a robust assessment—identifying the needs, wants, and goals of leadership and estimators.Some of the most important attributes identified by the team were the practicality of the system: how software handled interior and exterior surfaces, whether it could properly exclude windows and doors, the turnaround time per blueprint sheet, and overall accuracy. Those operational details ultimately mattered more than any of the flashy marketing language (which they found plenty of) around AI capabilities.For Magnum Drywall, Kreo also hit all their practical needs, but conflicts with another software already used in-house ultimately pushed them to BuzzBID because it integrated more naturally with its existing workflow and felt more familiar to users already accustomed to On-Screen Takeoff (OST).Right PeopleThroughout the process, SCS noted the importance of involving the right people and ensuring clear communication to avoid confusion and frustration. Overcoming the mental hurdles of change and allaying concerns of downsizing ensured estimators were motivated to make the change and gave them a voice in choosing a software they would actually use.Instead of executives making a top-down technology decision, they intentionally placed estimators at the center of testing and selection.Even for those not centrally involved in the new technology, the company keeps open communication about technology decisions, focusing on explaining why changes were being made and explaining how the technology creates opportunities instead of eliminating roles. They even set aside time to listen to concerns so that solutions can be found together.Peer CollaborationFor Magnum, peer collaboration also played a huge role in their selection process. After SCS completed its Kreo implementation, the company openly shared lessons learned and even hosted demonstrations to help Magnum speed up its evaluation process.That willingness to share operational knowledge reflected a broader culture within the commercial painting industry—and particularly within the CPIA network—where contractors often help one another navigate emerging technologies rather than treating every process as proprietary.Words of WarningThough both contractors reported success with their adoption, they also warned of complications that required attention.Vendor claims. Contractors noted that many platforms marketed as “AI estimating software” contain only limited AI functionality. Before purchase, get your expectations in check, do thorough research, and don't forget reference checks.Training. This is not an out-of-the-box solution. AI requires a lot of training and refinement to teach the software how you estimate, communicate, and organize.Know Your Stack. As Magnum found out, not everyone plays together. Ensure that you have checked and double-checked that the new software doesn't conflict with what you already have in-house.Even though the processes were different, one thing was clear — AI estimating is no longer a distant concept. Contractors are actively testing it, refining it, and integrating it into real-world operations right now. Those who approach implementation strategically may gain significant advantages in speed, efficiency, and scalability moving forward.Want to read the whole article? Read A View From the Frontier in our latest issue.Want to learn more about shopping and troubleshooting AI estimating software from the people who have actually implemented it? Join us at the CPIA Leadership Conference in September for panel discussions and peer-to-peer conversations on the topic. Register today.

Paint Isn't Boring

Craig Bundren is a third-generation painting contractor out of Houston, Texas. He sat down with Emily Howard to talk about what he loves about being a painting contractor, how he is empowering his staff to embrace technology, and why he values his CPIA peer group. Emily Howard: Tell me a little bit about Bundren PaintingCraig Bundren: We've been in business since 1984. I am a third-generation painting contractor and took over in 2011. When my dad started this business, he started doing Home Depot’s, then as we progressed through the years, it's been a mixed bag depending on what the economy is doing.Right now, we’re mainly focused on hospitals, higher education, and multi-family high-rise buildings. Whatever the next big thing that comes out, I'm sure we'll end up doing. EH: What are some of your favorite projects?CB: There are so many. A lot of people think paint is boring. You know the saying about watching paint dry, but I’ve always found it so interesting. I have gone so many places that I never would have been able to go had I not been in this business. I’ve stood in the basement of the Federal Reserve building in downtown Houston with pallets of cash and guys with AR 15s. I've been in battleships and in a bomb shelter downtown.We did some work in the Houston Medical Center after some flooding, and I walked by labs with doors closed and a red warning marked anthrax.  So, it's I've gotten to see some really cool things.I’ve always liked the hospital projects because you're working towards something that helps the community.Overall, I think my biggest excitement is when we can use a different product to solve a problem or figure out a better option to access a tough area. Figuring out the tough projects is cool. EH: How have you embraced change over your time running Bundren Painting? CB: I have always been one of those people who want to be on the cutting edge of everything. Coating solutions like self-cleaning paint and odorless coatings are great innovations, and staying on top of those innovations has been a great way to get in the door for projects. We show that we can really solve problems with the right coating.Technology has changed a lot, too. I remember several years ago, our office flooded twice in a very short period of time. Our IT person actually rebuilt our computer system and ran it out of his garage. That allowed me to have my team members work off-site while we rebuilt the office from the flood.Because of that, when COVID hit, we were fully set up to work from home. We thought we were just on top of the world because we had everything.Today, changes seem to be coming more quickly, especially in technology. Sometimes it feels like there's no way to get on top of it. I believe that we're on top of it, but it's a lot to keep up with. EH: Looking into 2026, what challenges are you preparing for? CB: I’m aware that you never know what you could potentially have to prepare for. There are so many unknown unknowns.  The world has been really strange since COVID.As a business, I’m focused on my numbers and making sure we get enough to feed the machine while ensuring we stay on top of technological advances. I’m asking, “How are we estimating? Should we bring AI into estimating? Should we bring AI into our finances?” I think AI is the thing touching everything, so there is a lot to look forward to.But things are changing so fast that I, as a business owner, can't always keep up with it. In the past, you would say, " Oh, these robots are new. Cool, I'll go look into them.” But there are so many new things coming out, you really have to delegate.Right now, I’m asking department heads to look at specific things and tell me if they think it will help them. I’m always asking what's going to improve their experience or make things easier?We talk a lot about what technology others are exploring in my peer group, and everyone mentions things that others haven’t heard of. EH: Speaking of peer groups, how did you get involved with the CPIA? CB: You know, I came to the first Leadership Conference. Once I got to meet the other people and spent some time with Aaron, I was like, I’m in! It was like what they say about Texas, I wasn't born here, but I got here as fast as I could.The peer groups are so beneficial because you can get your questions answered. Just last week, I sent something to my peer group about how insurance is killing me and asked what they were doing about it. From that email, I got so many replies sharing experiences and things they have tried.The other really cool thing is that a lot of our conversations end up on personal things that we are going through. If you are having a problem, business-wise or familywise, other people in the group have likely experienced it too and share how they got through it. It's people who really care.Being in a position running a business, you can feel alienated. It’s good to have people to talk to. Looking to join a CPIA peer group? Learn more here. 

Maryland PaintCare Program Becomes 13th State-Wide Paint Recycling Program

Contractors, households, and businesses in Maryland can now recycle their leftover paint with PaintCare! PaintCare is a nonprofit organization that plans and operates paint stewardship programs in states and jurisdictions that have passed the paint stewardship law. The Maryland PaintCare program launched on April 1, 2026, making it the thirteenth jurisdiction to pass paint stewardship legislation. With the addition of Maryland, PaintCare now serves one-third of the U.S. population. PaintCare operates a network of over 100 drop-off sites across the state where contractors, households, and businesses can recycle their leftover paint at no additional cost. Most drop-off sites are located at local paint retailers, making it convenient for Marylanders to properly dispose of their leftover paint. To find a drop-off site near you, visit the drop-off site locator on PaintCare’s website. Painting contractors are encouraged to utilize the PaintCare program. PaintCare offers a large volume pickup (LVP) service, which provides free pickups of 100 gallons or more of eligible paint products. Painting contractors can use this service to responsibly dispose of leftover paint that has been accumulated from previous jobs. Large volume pickups can be requested through the large volume pickup request form. The paint stewardship law requires a fee, called the PaintCare fee, to be added to the purchase price of new paint. The fee is based on container size and funds all aspects of the program. This includes paint collection and recycling, consumer education, and program administration. Painting contractors are encouraged to keep this fee in mind when preparing quotes and to pass the fee to their customers, ensuring a level playing field for everyone who uses paint. The PaintCare fee in Maryland is as follows:Container SizeFee AmountHalf pint or smaller$0.00Larger than half pint up to smaller than 1 gallon$0.501 gallon up to 2 gallons$1.15Larger than 2 gallons up to 5 gallons$2.25  To learn more about PaintCare and the Maryland PaintCare program, please visit www.paintcare.org or reach out to PaintCare at info@paint.org. PaintCare Inc., a non-profit organization, continues to expand its reach through partnerships with organizations, including CPIA. PaintCare sets up drop-off locations for leftover paint, arranges for recycling and proper disposal, and conducts public education. More than 88 million gallons of architectural paint products have been managed by PaintCare in 12 states and the District of Columbia. Together, painting contractors have convenient ways to dispose of leftover paint, keeping it out of the waste stream and out of their storage spaces.

Family Culture

Alyssa Sullivan is a second-generation painting contractor out of Tacoma, Washington. This month, she sat down with Emily Howard to talk about stepping in as the head of Sullivan Painting Services, the challenges of delegation, and the importance of a family culture. Emily Howard: Tell me about Sullivan Painting Services.Alyssa Sullivan: We are a family-owned company in Tacoma, Washington, founded by my dad in 1983. We have about 15 employees and do a little residential work, but we are mostly commercial.I started working with my dad in 2016, but in 2021, he had a motorcycle accident, and I took over.During the first few weeks, we weren’t sure he was going to make it. My mom, my husband, and I were taking turns driving to Portland, so he always had one of us with him. He's really lucky to be alive, and we're lucky to still have him.I remember I was estimating our largest project ever in the lobby of the hospital.Taking things over was definitely an experience. I got so much support from the CPIA and my peer group, so I can't recommend or sing their praises high enough. EH: Did growing up in the painting industry make you want to go into paint contracting? AS: It’s kind of funny because my mom is a paint store manager and my dad had the painting company, but I was a manager at Starbucks. My dad always said that the company was there if I wanted it, but I was having fun doing my own thing.In 2017, he decided he needed a break and wanted some separation. He asked me to come on full-time, so I left Starbucks to come work for him. The first years were tricky working for a family, especially your father.As time went on, things went more smoothly. He was in the office less, and I had more control. Then, 2022 was my first full year taking over, and we had our largest job ever. It ended up being our largest revenue year ever. EH: What are some of your favorite projects you’ve done over the years? AS: Our largest job was the Muckleshoot Indian Tribe Community Center, and we won an Elevation Award from the CPIA for that project. We’ve done multiple Boys and Girls Clubs, and just completed a building for the Washington State Fairgrounds. We also did an old naval station that was converted into a very high-end residential house. That was really cool. EH: What are some of the biggest challenges you’ve faced in your role over the last five years?  AS: One of my biggest challenges is finding new employees who match our culture. I say we're a family because we’re fairly small and everyone here treats each other like family.That dynamic doesn’t allow you to just bring anyone in and hope that they fit without disrupting the culture.Another challenge I have is figuring out how to let go of some of my control and delegate. EH: I love that you call it family. How did you all end up with such a close culture? My dad started it, and then I kept it. That was a big thing at Starbucks, too. Also, we are a smaller company, and we have to rely on each other. That’s something I try to instill in everyone because even something simple like calling out sick can absolutely mess up everyone else’s game plan for the day. We pay attention to how our actions will affect other people.That culture has really helped with retention, but it does make it harder to find new people. We are growing, but I'm not willing to grow and sacrifice our family dynamic. EH: What does the future look like for you? AS: I’d like to bring in more office staff to help with estimating and project management. Right now, I have someone who helps me, but he's also partly in the field, so a lot of those duties still require me.Also, I’m pregnant with my first child, so it's definitely going to get interesting. I don't plan on taking a lot of time off for maternity leave because I'm such a control freak, but I do want to build the office staff and let go of some control of estimating and project management. Relying on other people is probably one of my biggest challenges.Also, maintaining our family culture might lead to a growth pace that others think is slow, but I definitely want to maintain our integrity and our quality over quantity. EH: Did you join the CPIA as soon as you took over the company? How has it helped you over the last five years? AS: My dad joined, and I think he only had one meeting with the peer group, and then his accident happened. Then I saw one of the CPIA newsletters, and I thought the association could really help me.I absolutely feel that they all took me under their wing. Even now, I still haven't completed my buyout process, and they've been so helpful with that. My peer group also knows the things I tend to drag my feet on because they aren’t my priority. When I get busy with other aspects of the business, they hold me accountable to those things, which is something that I absolutely need.I talk to people in my peer group every single day. Sometimes it’s just to vent to people who understand and have the same exact problems. They're not always on the same scale, but they are the same problems. My peer group keeps me sane.

OBBBA: Key Tax Opportunities for Painting Contractors in 2026

The One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, delivers substantial tax relief by making permanent many provisions from the 2017 Tax Cuts and Jobs Act while adding new incentives to encourage U.S. investment and business growth. For painting contractors—often operating as pass-through entities with heavy reliance on vehicles, equipment, skilled labor, and project-based cash flow, this legislation offers immediate opportunities to improve liquidity, accelerate equipment upgrades, and reduce overall tax burdens amid rising material and labor costs.Permanent 20% Qualified Business Income (QBI) Deduction (Section 199A)  The Qualified Business Income Deduction was signed into law as part of the Tax Cuts and Jobs Act. It allows owners of eligible entities to deduct up to 20% of their qualified business income for tax purposes (subject to limitations and phase-outs). This can lower the effective federal tax rate for these business owners in the highest tax bracket to 29.6% from 37%.  While originally set to expire at the end of 2025, the OBBBA made this deduction “permanent”. Many painting businesses qualify as non-Specified Service Trade of Businesses (SSTB), thus allowing them to capitalize on this deduction. There are numerous limits and phase-outs, so it’s important to review how this applies to your tax strategy, including the current owner compensation structure, to maximize this benefit while maintaining reasonable compensation under the IRS guidance. 100% Bonus Depreciation and Expanded Section 179 Expensing OBBBA permanently restored accelerated depreciation or expensing for qualified property (e.g., paint sprayers, scaffolding, lifts, pressure washers, trucks, trailers, and certain building improvements). These rules allow for immediate full write-offs of major purchases, freeing up cash for fleet modernization, safety gear upgrades, or technological investments. Business Interest Deduction Relief (Section 163(j))The limitation reverts to an EBITDA-based calculation, adding back depreciation and amortization in coming up with Adjusted Taxable Income. This benefits contractors financing vehicles, equipment, or shop expansions, increasing deductible interest and reducing carryforwards—especially helpful for capital-intensive operations with loans for growth. SALT Cap Increase and PTETSince the Tax Cuts and Jobs Act was signed into law, the deductibility of State and Local Taxes (SALT) has been limited to a maximum of $10,000 on an individual’s tax return. During this time, several states enacted Pass Through Entity Tax (PTET) regimes that allow owners of pass-through entities to pay (and deduct) the state's taxes related to their business income on their pass-through return.  The Pass-Through Entity Tax (PTET) election remains available, allowing businesses in high-tax states to pay state taxes at the entity level and claim a federal deduction—often saving at the post-QBI marginal rate (around 29.6%). Even with the increase in the SALT limitation for many individuals, it still may be advantageous to utilize the PTET. The One Big Beautiful Bill Act (OBBBA) represents a transformative opportunity for painting contractors in 2026 and beyond. By making permanent the 20% Qualified Business Income deduction, restoring 100% bonus depreciation and expanding Section 179 expensing, easing business interest limitations, and providing continued flexibility with PTET elections, this legislation directly addresses the unique challenges of capital-intensive, labor-driven businesses, helping to preserve cash flow, fund essential equipment upgrades, and mitigate the pressures of inflation in materials and wages. Painting contractors who act proactively—reviewing their entity structure, compensation strategies, and upcoming capital expenditures with a qualified tax advisor—can maximize these benefits to enhance competitiveness, support growth, and build long-term financial resilience in an evolving economic landscape. This article is for informational purposes only and does not constitute tax or legal advice. Consult a qualified CPA or tax professional for guidance tailored to your specific situation. About the AuthorCaleb Lendy, CPA, MST, is a Shareholder at Bronswick Benjamin P.C., a Chicagoland-based certified public accounting and advisory firm specializing in tax solutions, assurance, and business advisory services for privately held companies. With extensive experience serving small and medium-sized businesses across key industries—including manufacturing, distribution, software and information technology and professional services, Caleb brings deep expertise in tax planning, compliance, and strategic financial guidance. He excels at helping clients navigate complex tax landscapes, optimize profitability, manage cash flow, and adapt to evolving regulations, acting as their trusted advisor. A graduate of Loyola University with a B.A. in Accounting (Summa Cum Laude), Caleb also holds a Master of Science in Taxation (M.S.T.) from DePaul University. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Illinois CPA Society.  

Construction Wars

In March, roughly 225 middle schoolers were able to participate in an interactive construction career exploration event hosted by the Keystone chapter of Associated Builders and Contractors (ABC). The three-day, biannual event introduces 75 kids per day to the skilled trades.Throughout the day this spring, students were able to experience carpentry, masonry, electrical, plumbing, excavation, and HVAC at different demo stations. Since there is not a painting station at the event (yet), Brian Fischer, Estimator from Hursh Painting Company, Inc., served as group team leader, ushering the participants to the different stations and answering questions from the young minds.“They got to build a wooden bench, shape metal sheets into toolboxes, build PVC pipe projects, and lay brick,” said Fischer. “They even got to get on a little excavator and pick up a golf ball and drop it in a hole.”“One person asked about the types of weather excavators work in,” he continued. Fischer also reported questions about hours, working year-round, pay, training, and even about the cost of training. “They're a little young, but they're still thinking about what it's going to cost to go to college versus the trades.”“It's a pretty neat event that a lot of local construction participants feel is very important,” added Fischer. He also credited Hursh Painting Company, Inc., as it was a paid day of work for him to participate in the event.“This is just something that is in our company DNA.  My father, the founder of Hursh Painting Company, Inc., was always generous with his resources, including paying our employees to work on painting service projects and any other means we could help with in the community when it made sense to do so,” said Phil Hursh, President. “I’m honored to continue that tradition, and we are doing things like this regularly."To learn more about Construction Wars, visit abckeystone.org.To learn more about Hursh Painting Company, Inc., visit hurshpainting.com.

Cherry Coatings Announces Two Acquisitions

Cherry Coatings, a national commercial painting and floor coatings company headquartered in Dallas, Texas, announced two acquisitions in Q1, increasing its local presence to 15 cities across 10 states. Expanding to Oklahoma   In January, they announced the acquisition of Masterpiece Painting in Oklahoma. Led by Jeff and Shawn Martin, Masterpiece Painting has built its reputation in the state over many years.   “We are proud of the team we’ve built in Oklahoma,” said Jeff Martin. “This partnership with Cherry Coatings gives us the opportunity, through their support, to take on bigger work while keeping the same standards and commitment to our client relationships that got us here.”   This strategic move strengthens Cherry Coatings’ presence in the region and brings together two organizations that, they say, share a dedication to craftsmanship, customer service, and building strong relationships in the communities they serve.   Masterpiece Painting will operate under the Cherry Coatings name, and the current team members will continue in their roles, with Jeff Martin as the VP of Oklahoma City and Shawn Martin as Preconstruction Manager.   “Partnering with Masterpiece Painting allows us to combine their local expertise with our national scale — keeping safety and quality at the forefront of everything we do,” said Zack Cherry, Cherry Coatings CEO. “This collaboration marks an exciting step toward fulfilling our long-term goals.”   A Vision for Indianapolis   In February, Cherry Coatings announced the acquisition of Vision Painting, noting the Indianapolis company’s integrity and people-first culture, as well as the high-quality commercial, institutional, and multifamily projects that have built Vision’s reputation over the past 25 years.   “Our goal is to learn from Vision, come alongside their team, and thoughtfully combine the strengths of both organizations,” said Cherry. “This partnership is built on support and alignment — bringing together our best capabilities to create a unified, high-performing organization.”   Vision Painting will operate under its existing name and maintain its leadership team. Cherry Coatings will provide expanded resources, training, and operational support to help Vision grow and pursue new opportunities.   “We’re excited to join forces with a company that genuinely shares our values,” said Todd Gates, Chief Operating Officer of Vision Painting. “This partnership allows us to preserve what makes Vision special while gaining the backing of a national leader that believes in investing in people and doing things the right way.”   To learn more about Cherry Coatings, visit cherrycoatings.com.

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