Author: Rich Mahathey
About The Vault Call
A vault is a secure room that houses valuables. In the case of the CPIA, it's a secure, virtual room that houses valuable knowledge shared by our esteemed members and invited guests. The association’s new initiative, The Vault Call, allows attendees to tap into the membership’s wealth of ideas, insights and information. What is The Vault Call? The Vault Call, facilitated by CPIA Co-Founder Aaron Moore, is a live, online roundtable where all members are invited to share their wisdom and learn from one another's experiences. Recordings of these calls are stored in the "vault" at thecpia.com and accessible to current members. When will The Vault Call take place? Starting Jan. 24, 2023, the call will be held on the second and fourth Tuesday of each month at 4 p.m. ET and will last 60 minutes. Who’s invited to The Vault Call? All CPIA members are welcome and encouraged to attend. What can I expect on The Vault Call? Expect an interactive experience with your peers, all commercial painting industry leaders and decision makers. Our video call will consist of four basic segments: • Introduction • Reflections • Breakout Discussions • Sharing Each call will feature different topics relevant to our commercial painting community—from technical to business to personal development. What will I not find on The Vault Call? This virtual gathering is not a webinar, presentation or consultant telling you how to improve your business. Our focus, here, is on you and your peers—those who best understand the day-to-day issues facing commercial painting industry leaders. We believe our collective knowledge is the true gold in this vault. Can I suggest topics or issues for discussion? Absolutely! The best way to ensure we are covering topics relevant to our members is to hear from you. To submit suggestions, questions or ideas, email us at vault@thecpia.com.Go to The Vault Call
High-Performance & Long-Life Exterior Architectural Coatings
The coatings industry has come to rely on weatherable coatings to provide long-term weather protection to buildings. This webinar covers the key components and function of weatherable fluoropolymer coatings, explains the technical reasons why they are truly high-performance and shows how they compare to other coatings systems. Presented by Ron Partridge, Sr. Account Manager, Fluoropolymer Coatings for Arkema.
Paint Tools and Caulks: Productivity, Mobility, Storage, and Organization
The quality of tools you have at your business impacts your team’s productivity when completing a job. Although, many other factors can go into a project’s profitability, such as organization, speed and efficiency. This webinar looks at how Purdy and Sherwin-Williams Caulk brands can help drive profitability by addressing organization, speed and efficiency on the jobsite. Presented by Thad Bradley, Field Training Specialist, Consumer Brands Group; The Sherwin-Williams Company.
Addressing Infrared Heat Reflective Coating Systems
This webinar discusses Infrared (IR) Heat Reflective Coating Systems for the exterior walls of a structure and how this important technological breakthrough can offer new advantages and opportunities in commercial, health care, institutional and transportation applications. It also provides an overview of this innovative coating technology, as well as an update on key code requirements and energy-saving standards. Presented by Terry Wallace, Vice President of Sales; Tex-Cote LLC.
Changes in Coating Application Tools and Why They’re Better
As coatings are being reformulated and different ways to apply these coatings are recommended, new application tools are needed for each type of substrate. This webinar discusses how applicators can promote better applications and how to be sure coatings are being applied properly. Presented by Larry Schwartz, Assistant VP of Contractor & Business Development; The Wooster Brush Company.
Commercial Painting Websites that Attract and Convert Visitors
Are you looking for ways to get more visitors to your commercial painting website? While some painting contractors utilize their website as a digital billboard for contact information and/or a project portfolio, the true purpose of a business website is to convert site visitors into sales leads and paying customers.There are several practices that commercial painting contractors can use to accomplish this outcome.In this webinar, Aaron Hockel from Alta Vista will share actionable digital marketing strategies that will help commercial painters’ websites attract more visitors and convert them into sales opportunities. At the end of this webinar, attendees will learn:• How to read a Google Analytics report;• How to understand current website traffic;• Strategies to drive more website visitors;• The importance of website user experience; and• How to increase website conversion rates.Presenter: Aaron Hockel, Partner & Vice President of Digital MarketingAltaVista Strategic PartnersA contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.A full-service marketing agency and Google Partner, AltaVista’s expertise is working with commercial contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 250 customers in 36 states, AltaVista will send over 4,000,000 marketing emails in 2022. This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas. Username or E-mail Password Remember Me Forgot Password
Stock Ticker
Companies We're Watching3M - (MMM)AkzoNobel - (AKZOY)Axalta - (AXTZ)BASF - (BASFY)Behr Paints (Masco Corp.) - (MAS)Benjamin Moore (Berkshire Hathaway Inc. Class A) - (BRK.A)Dow Inc. - (DOW)Graco Inc. - (GGG)PPG Industries Inc. - (PPG)RPM International Inc. - (RPM)The Sherwin-Williams Company - (SHW)
What If: Fast Formulas for Profit Forecasting In Hiring, Pricing, Labor, Material, Marketing/Advertising and Technology
Your accountants work to make sure you are profitable, and your leadership team plans on turning your dreams into reality, but sometimes you need a fast calculator in front of you that helps you instantly envision processes that add profit to your bottom line. In this presentation, Tom Droste from Estimate Rocket will introduce a spreadsheet specifically designed to help contractors see their top profit structures at a glance. The spreadsheet also allows input of incremental changes in key areas that make big changes in bottom lines. Areas for input that influence the bottom line include hiring, pricing, labor, materials, job number, job size, new positions, marketing, advertising and technology. With specifically designed algorithms developed for a 30,000-foot-view, contractors can play with their numbers and create new outcome scenarios with a few simple clicks. At the end of this webinar, attendees will learn:• How to quickly envision new profit opportunities using the “What If” planning spreadsheet with pre-programmed algorithms—without a deep "opening-of-the-books";• How to reassess your “What If” opportunities each year to reinforce goals and course correct; and• How to use the “What If” spreadsheet in vision meetings with your team to better set direction and increase buy-in. The “What If” tool is free to all participants attending this webinar session.Presenter: Tom Droste, CEOEstimate RocketDroste is the CEO of Estimate Rocket and its parent company, Logical Engine. His background is in engineering, accounting and software design.Estimate Rocket is sales acceleration software that helps contractors build intelligent estimates and proposals in minutes. The software includes automated follow-ups and a fully integrated scheduling, billing and invoicing system. This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.