Author: Rich Mahathey

In this webinar attendees will learn strategies to build and execute successful email marketing campaigns for their commercial painting business. Learning Objectives:• Email data aggregation and management;• Comparing email marketing platforms;• Developing email marketing content;• Understanding email deliverability; and• Email marketing best practices.Presenter: Aaron Hockel, Partner & Vice President of Digital MarketingAltaVista Strategic PartnersA contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.A full-service marketing agency and Google Partner, AltaVista’s expertise is working with commercial contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 250 customers in 36 states, AltaVista will send over 4,000,000 marketing emails in 2021.   This content is for CPIA Members Only To access this page, you must be signed in as either a CPIA Member or an Industry Partner. Username or E-mail Password Remember Me     Forgot Password

Using a lead service can save you time and money while helping you grow your business. In this presentation, Paint BidTracker’s General Manager will explore the benefits of subscribing to a lead service as a commercial contractor.Paint BidTracker is the only project lead service designed for the coatings industry, with tools to help you quickly target projects within your wheelhouse. A public sector service, Paint BidTracker’s commercial coverage includes municipal-, state-, and federal-owned projects.Presenter: Julie Birch, General ManagerPaint BidTrackerJulie Birch is General Manager of the BidTracker division of Technology Publishing Co. She oversees business, development, research, and marketing for two project lead-generation platforms—Paint BidTracker and Water BidTracker. Julie holds a Bachelor of Arts from the University of Pittsburgh and a Master of Arts from Point Park University and has been with TPC since 2004.   This content is for CPIA Members Only To access this page, you must be signed in as either a CPIA Member or an Industry Partner.