Author: Rich Mahathey

In this webinar attendees will learn about the necessity of digital transformation for traditional business owners, primarily in the coatings industry. Specifically, the webinar will cover a variety of communication channels that traditional painting businesses use and explain how communication within these platforms can be further improved to attract more leads.This webinar will be presented in two sections, where attendees will be shown the pros and cons of traditional communication channels and understand why it is necessary to implement modern communication channels in their business model. Learning Objectives:• Pros and cons of traditional communication channels;• Modern communication channel implementation; and• Digital marketing tips and lead generation. Presenter: Living Proof CreativeFounded and rooted in Austin, Texas, Living Proof Creative is a full-service digital agency operated by those who not only think creatively but live creatively. Comprised of artists, writers, builders and makers, the agency is dedicated to making beautiful, intelligent designs and developing bigger and better ways to approach digital marketing services.   This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More   If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.   Username or E-mail Password Remember Me     Forgot Password

In this webinar attendees will learn about the four critical aspects to consider when calculating the value of their business. By understanding each component, owners of painting businesses can improve their position in the market and the return on their investment. Attendees will also learn how to calculate the value of their business, identify crucial aspects of valuations, and understand risk factors that affect their company. Learning Objectives:• What Key Aspects buyers are looking for in a painting business;• Risk factors in acquiring a business; and• Simple tips for enhancing value.Presenter: Peter Holton, Managing DirectorCaber Hill AdvisorsHolton has more than 20 years of experience in business development, operations, sales management, and is a Certified Mergers and Acquisitions Adviser. His services include helping business owners buy and sell companies, assisting them with exit-planning strategies, providing business valuations, and supporting owners with tailored consulting services. Holton is known for his expertise in negotiating complex contracts and developing successful business strategies. In addition, he also has extensive personal experience working with and advising family businesses.Holton attended the University of Dayton in Dayton, Ohio, where he received his undergraduate degree in Bachelor of Arts in Communication in 2003. In 2011, he received his master’s degree in Management and Leadership from Webster University.   This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More   If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.  

A company’s future results are determined by its team’s actions. This webinar will show leaders how to identify the few, quality actions that will lead them to growth. Learning Objectives:• How to identify the critical few growth strategies and avoid the trivial many;• How to stop wasting time on bidding work that you are unlikely to win; and• How to concentrate on the best strategies for your organization's growth.Presenter: Jim McBrayer, CEOMcBrayer and AssociatesMcBrayer started his career in outside sales for PPG. After rising to Sales Director, responsible for 150 sales representatives and a dozen regional sales managers, and being appointed to PPG’s sales leadership team, McBrayer left PPG after 20 years, in 2009, to pursue his passion of helping others optimize their sales effectiveness by launching his own sales training company, McBrayer & Associates.McBrayer developed the company to help organizations in the painting and coatings industry exceed their revenue goals in three different ways: sales training, one-on-one coaching (for sales reps and managers) and consulting. The foundation of all three of these is customizing sales collateral content that resonates with their customer segments.   This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More   If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.  

In this webinar attendees will learn strategies to build and execute successful email marketing campaigns for their commercial painting business. Learning Objectives:• Email data aggregation and management;• Comparing email marketing platforms;• Developing email marketing content;• Understanding email deliverability; and• Email marketing best practices.Presenter: Aaron Hockel, Partner & Vice President of Digital MarketingAltaVista Strategic PartnersA contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.A full-service marketing agency and Google Partner, AltaVista’s expertise is working with commercial contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 250 customers in 36 states, AltaVista will send over 4,000,000 marketing emails in 2021.   This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More   If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.  

Using a lead service can save you time and money while helping you grow your business. In this presentation, Paint BidTracker’s General Manager will explore the benefits of subscribing to a lead service as a commercial contractor.Paint BidTracker is the only project lead service designed for the coatings industry, with tools to help you quickly target projects within your wheelhouse. A public sector service, Paint BidTracker’s commercial coverage includes municipal-, state-, and federal-owned projects.Presenter: Julie Birch, General ManagerPaint BidTrackerJulie Birch is General Manager of the BidTracker division of Technology Publishing Co. She oversees business, development, research, and marketing for two project lead-generation platforms—Paint BidTracker and Water BidTracker. Julie holds a Bachelor of Arts from the University of Pittsburgh and a Master of Arts from Point Park University and has been with TPC since 2004.   This content is for CPIA Members Only Not a member? Join today to elevate your business. Learn More   If you are a New Member, click the 'Forgot Password' link and follow the steps to create your password for access to the members areas.